Enjoy language within the tourism industry

Partners: Sweden (coordinator), Austria, Finland, United Kingdom, Bulgaria, Greece
A Leonardo da Vinci funded project,  2011-2013

The overall objective of the project is to enable people working in the tourist sector with particular “foreign language learning resistance” to establish their “enjoying language” by increasing their interest and uptake of foreign languages and to increase their participation in the life long learning society. In order to achieve this, the specific objectives are:

• To develop foreign language training methodology and concepts by employing learning contents that reflect the personal preferences and interests of the target group, such as tourist attractions, useful phrases etc. in order to attract participation and increase motivation to take up foreign language learning.
• To develop a Handbook and methodological tool box containing sections for the special requirements of the following target groups: Entrepreneurs in the tourist sector, people working in the tourist sector. 
• To include aspects of diversity, especially of the cultural and social background of the learners in order to overcome sectoral divides and other cultural differences.
• To include the use of ICT as a very useful incentive to agree on further learning, especially foreign language learning, because for some tourist entrepreneurs its easier to use ICT because of the time schedule they have.
• To spread the project contents and results through a variety of demonstration and dissemination activities.
The impact will be greatly enhanced by the formation from the start of strategic working groups to advise and evaluate the products, and strategic networks, which will be kept informed of progress. These groups will include employers, workers’ representatives and learning providers. The courses will be tested with teachers and tourist entrepreneurs during the project, and will also be freely accessible for two years after and can be transferred to other learning providers and employers.